Saturday, September 25, 2010

My Onsite Technician Gear

In the past we have had a few articles featuring what you take with you to computer repairs. For this article, I wanted to show you my Technician gear. I have taken two photos of my Technician bag and the parts that I take onsite with a description for each item. Hopefully this helps some beginner techs create their own.

By no means would this setup be able to handle everything, but it handles just about all jobs I end up with. In fact, I could just bring my USB thumb drive and be able to handle 70% of them.
I keep a few of the main computer parts (motherboards, CPU’s etc) at my workshop and bring them onsite on a as-needed basis. Also, some parts I tend to buy on the day since I dont want to hold onto parts like hard drives for too long. This is the gear that I always bring to jobs:
Click Images for Full Size Versions:
My Technician Bag:
My Computer Technician Bag
Parts I Take Onsite:
I carry these parts in a large tub that I put in my car when I go onsite and take it back into my workshop when I’m not onsite.
Parts I Take Onsite
Not shown: Spare Network card, PCI-E video card and Sound card

Doing Computer Repair Work for Businesses

When I first started my Computer Repair Business about 9 years ago, I focused my advertising towards residential areas. After some time, my residential clients started asking me to fix the computers at their own businesses or place of employment. I learned that doing computer repair work for businesses is quite different to residential and they need to be treated differently. For example, a business generally values turn around time over cost; whereas a family with a few children will probably care more about price than turn around time.
Here is a list of some of the differences between doing work for businesses and residentials:

Speed of Repairs
As I mentioned before, businesses generally value turn around time more than the price. The reason for this is because businesses spend money to make money and by having a system out of action, it may be costing them more than what you are going to charge them. For example, the business may be paying the secretary $150 per day to be there but that may be wasted if they cant get on their computer. Also, by having that secretary out of action, the business may be slow to respond to customers which hurts the business even more and may cost thousands of dollars in lost revenue. Your $100 per hour fee may not be that expensive in their eyes if they can get the secretary working again and keep their customers happy.
Increasing Your Prices For Businesses
There are a few different schools of thought towards charging businesses more than residential clients. Some Computer Technicians believe that you should not punish your customers for having a business. Also, since commercial work is often harder and more time consuming so you will be making more anyway and therefor dont need to increase your prices.
However, other technicians will tell you that commercial work is on a whole different level than residential work (such a servers) and thus it requires a higher level of education that a technician needs to put time and money into. Therefor, the technician should charge more in the same way a doctor, dentist or lawyer would.
Some Computer Technicians say they only charge businesses more as a “priority fee”. The Technicians get out to businesses as soon as they can whereas residential clients get scheduled.
I am not going to say which way is right or wrong, its up to you to decide which feels best for you and your business.
Minimal Disruption and After Hours Support
As I outlined earlier, businesses can lose money when their systems are out of action so if you need to do work that isn’t urgent, its a good idea to offer after hours support (if you want to work those hours that is). This can be both onsite work or offsite remote support.
Insurance
If you are not insured now, you will definitely want to be before you start touching business machines. An honest mistake by you can cost your clients business thousands and they may come after you for damages. This is where having “errors and omissions” insurance can save your behind. “General Liability” insurance is also a good idea to have. You should speak to a local insurance broker to find out exactly what you need for your business and dont be afraid to shop around.
Be Cautious
You should always be on the side of caution when working on business machines, especially when data is concerned. Of course, you should be careful with residential computers as well but be extra careful with business machines because they can be mission critical to their business.
Also, dont be afraid to turn down work if it has the potential to turn ugly. About a year ago now, I went onsite to the base station courier company to do some preventative maintenance (cleaning and dust and such). This courier company had 4 servers tracking where their hundreds of trucks were, what they were carrying, where it needed to go all running from these servers on a custom Linux build. I had no problems cleaning out the 12 or so workstations but they then asked me to clean out the servers as well. In order for me to access the sides of them I would had to remove them from the rack and in order to remove them, I needed to power them down. I asked the client who manages these servers and they said they have another technician but he is currently in Cambodia. It was at that point I said I wouldn’t be cleaning out the servers. I didnt know enough about them should there be a problem bringing them back online. The guy who does know how to fix it is currently overseas and these servers are mission critical.
I could do the work and get paid for another hour if everything works our fine, or if it goes bad I would disable the company for an extended period of time. It just wasn’t worth the extra hours pay, the risk was just too high so I turned it down.
In conclusion, if you are going to work on business machines, focus on a fast turn around time, do what you can to minimize disruption, get insurance and always be very cautious.

Considerations Before Starting A Computer Business

For some people, working in the corporate world as IT support, gives them enough foundation to start up a business. Others who are the friend/neighborhood tech feel they have what it takes to start up a repair shop. Some are self taught, some are book educated. No matter what your background is, you have to be sure of a few things before you go into business for yourself. Here are a few tips to read before considering going on your own.


If you are new to ownership, these may also be somewhat handy! Not all computer repair technicians have the entrepreneur spirit. Not all can go full-time without doing that and their full-time jobs. Not all can be absolutely broke and having the times of their lives. I write for you a list of things that I had to learn on my own, with no books to guide me. There will be more additions as time goes by, but here is a good start for you newbies out there. Some are questions you should ask yourself and some are things you really need to consider before starting up.
  • Are you working full-time somewhere and are starting up a side business? (As one who has been there, it’s tough to cut the money cord, you will never go on your own if you don’t!)
  • Are you stopping all other employment opportunities to focus on your business in a full-time capacity? (due to getting let go, laid off or fired or just fed up? Good time to go on your own!!!)
  • Are you prepared for this? Financially or emotionally? (If you have unemployment, then this is a great time to go on your own, if you have the money to go on your own, be careful how you spend money initially!)
  • Do you have the entrepreneur spirit to do it all? (OMG, you have to have it or hire it out. I see so many wannabe’s who fail at the business end of things!)
  • Are you an awesome at customer service? (You are now the everything of your company, keeping clients happy is the key to referrals, answer all calls and emails, and don’t ever leave anyone hanging)
  • Are you going to work out of your house or lease a space? (I didn’t like clients at my house, so I opted for an office after a year of doing that)
  • You plan on getting insurance right? (Do it, it’s so cheap and worth the peace of mind)
  • What is your marketing plan? (Is it good enough to keep you busy while you have the 1-2 jobs going on?)
  • Are you networked? What is your networking plan? (creating a good online or face to face networking plan is the key to getting clients)
  • Do you have proper work orders for clients to fill out? (Please make one or buy Bryce’s to get going, this adds a professional image to your business!)
  • Do you have a good website, domain, email? (Very important to prove you are not a craigslist scam or a neighborhood kid)
  • Do you have good branding? (get a logo done asap to match your name of the business)
Now, the first 5 months I was on my own were very lonely and somewhat scary. I had no one else to work with me, I was totally alone almost every day and no clients either. I kept my head up though and did everything I could do to find things to do. Networking events, luncheons, talked to competitors to be referring partners and created numerous marketing and advertising plans. It was very daunting to be honest. Use Technibble members as your new co-workers, I have certainly enjoyed being a member so far, great group of helpful folks here.

How to Get a Killer Logo and Business Card

Your logo and business card are a huge part of your business. It is the image that represents you and often people will even choose a technician over another based on their logo or business card. Our techie “I can figure it out” mind wants to create our own business cards but we need to be careful, as this can be like your clients 16 year old cousin thinking he can fix your clients computer. “How hard can it be?”
If designing isn’t your thing then you definitely should get a professional to make one. In this article I’ll tell you how to get one made at a decent price and have hundreds of custom-made designs to choose from.


Traditionally, you would find a designer and they would ask you a some questions. In a few days they will present you with a handful of logos to choose from. What if the designer is flakey and takes a long time to get the work done? What if they are fast but you don’t like their design style? If you don’t want to go ahead with any of their designs? You will most likely still have to pay them for their time just as you would if you diagnosed a computer but the client didn’t want to go ahead with the repair.
What if I said that there is a place where you can get a logo made cheaply for around $200-350 USD and have hundreds of designers presenting designs to you? At this place you only have to pay if you are happy with the design.
This place is called 99Designs.com and it is a place where you to run a contest for designers to create your logo. The prize money is the $200-350 and the winner is the designer who made the logo you want to use. To give you an idea of what I am talking about, here are some past logo contests for computer repair businesses: http://99designs.com/search?q=computer 
As you can see, there is some great talent on this site.
The key to getting exactly what you want on 99Designs.com is to:
1. Give as much detail as you can in your creative brief – In this brief you may mention that you are a computer repair business and the angle you are going for is a “young and funky” look or perhaps “serious suits and ties”. You may want a single shape and text logo like Best Buy’s Geeksquad, or a logo with text below it like Circuit City’s (now defunct) Firedog. You may like the shiny web 2.0 look or perhaps something traditional and serious. Whatever you have in mind, let them know. The more comprehensive your creative brief, the better the logos will match your businesses vision and needs.
2. Set your budget and pay a fair price – The bare minimum prize money for a logo competition is $204 USD and the maximum is as high as you want. Keep in mind that the more prize money you offer , the more entrants you get which means more choices and possibly higher quality work since some extremely skilled designers may not waste their time in lesser paying contests.
3. Work with the designers and provide constant feedback – Once you have submitted your contest you will begin to see entries coming in within a few hours. 99Designs provides a 5 star rating system where you vote on the designs you like and this will let the current designers know whether they are on the right track or not. You should rate the submissions early and often because future entrants will create new designs that are similar to the ones that you rated highly
Sometimes it is clear that certain designs or designers will never get there so you can forcefully remove them from the competition.
4. Get opinions and choose a design – Once the competition comes to an end (usually after 7 days), you may get overwhelmed trying to decide on a logo when there were hundreds of submissions so I recommend that you get someone else to help you decide. Your logo will be seen by many people and different designs can mean different things to each person. Once you pay the designer the prize money they will send you the completed design along with the copyright to the original artwork. I highly recommend that you make sure you get the source files such as the mutli-layered PSD’s rather than a flat JPG file. This way they can be edited or resized at a later time with no reduction in quality.
Business Cards
Once you are happy with a designer, you could ask them to create a business card design for you or you can start a new competition (another $204+) asking other designers to create a business card using your new logo.
Make sure the text isn’t too small so people who don’t have perfect sight can read it.
You can increase the chances of the client keeping your card by making it useful. I have seen some technicians print computer shortcuts such as copy and paste on the back of their cards. The client often sticks it to their computer and when that computer breaks down, your number is right there.
You can also use your business card as a referral system. Leave a space where you can enter a clients name or internal ID and explain to them that they and their friend can get 10% off their next service if they give one of your cards to them. If you write on the card “produce this card for a 10% discount” the new client is more likely to show you and the client that referred them will get the credit they deserve.
If you are charging $60 for your first visit to that clients location, 10% is only $6. If you do a good job, you will keep that client for a very long time and make much more money off them. Isn’t that worth the $6 discount?

Starting a Computer Business – How Much Money Will You Need?

The amount of money you will need depends on whether you are going to jump into the deep end and make your new business your only source of income, or you are going to ease into it and work elsewhere while you build up your client base.


If your new computer business will be your only source of income then you need to work out how much money you need to take home per week to maintain your current lifestyle. Once you know that figure you need to times it by at least 26 which gives you 6 months to get up to the point where you take home what you need to maintain your current lifestyle. This is the minimum you should have for startup if the computer business will be your only source of income.
If you are currently working elsewhere part time it is much easier and safer to start a computer business. Even if your current job is 9 to 5, you can use this to your advantage and be one of the few technicians in your area that do after hour’s work which is great for customers who also work 9 to 5 and cannot be at home during the day for a technician to repair it. I remember there was a technician on our forums who was doing this and had the slogan “We work when you don’t”. The main benefit of working part time at another job is that it gives you time to learn what sort of advertising works in your area without the fear of running out of money.
Regardless of whether you are starting out full time or part time, there are still some costs that apply to both startup types. Some of these costs are:
Getting setup legally – In most countries and states you can register the business yourself inexpensively through the government websites. However, there is just no replacing the knowledge of a local accountant who knows the laws in your country and state. For an accountant to set up your business you are looking at around $200-400 USD.
Stock – This can cost as much as you want it to. You can buy stock on an as needed basis when you first start out or you can buy one of everything that doesn’t lose value too quickly like DVD-Burners, Power Supplies, Wireless Routers, Wireless USB Dongles, Cables, Cases, Keyboard/Mice and copies of Windows XP/Vista/7. Items like CPUs, Video Cards and Hard Drives should only be bought on an as needed basis if you are a new business since the value drops so quickly. $500 – $1000 USD
Tools – The absolute minimum amount of tools you should have is a small toolkit for computers (my first one was about $14 USD), a USB drive ($10 to $100 depending on size) and a CD wallet (about $2 to $10) loaded with free computer repair applications. However, it is ideal to have a complete kit with a laptop, blank CDs, thermal paste, various cables and a cable tester.
Business Cards – Your business card is often what your client bases their first impression of you on. It is representative of your business and this is why I strongly recommend that you business cards made professionally. To me, those tear off make-at-home cards just screams amateur or fly by night business. Of course, any business card is better than no business card but if you are really short on money, you could consider getting them professionally printed for free at a place like Vista Print (http://www.vistaprint.com) or get some free samples at Overnight Prints (http://www.overnightprints.com), but keep in mind they often have the URL of the maker on them. Professionally printed business cards will cost you around $120 – $300 USD depending on the amount you want printed and this often includes the print shop doing the design work for you.
Web Hosting – If you happen to have a website, do not host it on a free host. Most free hosts only allow for a lame domain name like yourbusinessname.freewebhost.com. Many of them are ad supported so as you are trying to sell your services, your competitor’s ad is on your site too. With hosting companies like Hostgator that offer amazingly reliable services for $4.95 USD a month, its not something worth skimping on.
Advertising – Advertising is one of your most important costs after having your business setup legally and it’s hardest to put a price on. You can have amazingly effective advertising that is free or expensive advertising that doesn’t work at all. To give you a very rough figure, we’ll base this figure off the best advertising that I used which was the local, free weekly newspaper which was around $70 USD per week.
In conclusion, it all depends whether you are going to quit your current job entirely or slowly make your way into it. Quitting entirely is good so you can focus 100% of you attention on the business, but you need enough finances to back you. Slowly making your way into it is the safest method but it can take more time.

Not Getting Paid: Beginner Mistakes

I was reading about a young computer technician on the Technibble forums who had encountered some issues during his first paid computer repair job. This computer technician was asked to do some virus removal work, he quoted $50 USD and the client accepted.
Later that night, the computer technician arrives as the clients house, removes the virus and even fixes the clients other computer which was having problems. When the time came for client to pay, some problems arose.
The first problem was that the client asked why he should pay the Technician since the software that was used is freely available on the internet and that the client could have done it himself.
The second problem was that the client said that his wife has the money and she is currently “out”. The client said he would bring the money to him later that night but never showed up for that appointment.
Now that computer technician is having problems getting paid.
These are mistakes that any new computer technician could encounter and this is what he should have done (and you can do) to have protected himself.


The first issue was that the client said that he could have done the work himself. To me, this sounds like the technician didn’t deliver value-for-money in the eyes of the client – even though he did do the job correctly.
“Value for Money” is an interesting view because it is differs from person to person. The fact that he fixed the problem at the price he said he would should have been enough for most people. However, this particular client knows a little bit about computers and felt what the technician did was within his capabilities. When the client said “everything you used, you downloaded for free and I could have done it myself”, the technician replied with “why didn’t do you do it yourself?” making the client realize he didn’t do it because he didn’t know how to.
The best response to such a question is to tell the client that they arent for paying you to press buttons, they are paying you to know which buttons to press. Sometimes that is enough for them to get the idea but if they are still not getting it, I sometimes go onto say that they are paying for my education to get to this point. They are paying for the years of me working on computers without getting paid so when I do come to work on their computers, I know exactly what to do. There are also other factors that they are paying for such as fuel, insurance, hardware and other business overheads.
If I am onsite at a residential client’s house and I fixed the problem fairly quickly, I still need to charge for the full hour so I can cover driving time and petrol. So what I usually do is ask the client whether they would like me to check the Windows updates, look for viruses or show them how to do something on the computer. If the client is a business client and they need the computer I am working on, I usually just leave. Letting them get back to work is usually more important to a business client. I have written an article on this subject some time ago if you want to know more.
The next mistake was letting a residential client pay later. If the client is a residential client and I haven’t done any work for them before, then I will only accept cash and it must be done when work is completed. If I have done work for them before and know them to be good clients, I will accept checks too.
Unfortunately, the client in this story sprung the payment issue on the technician only after the work was done so the technician couldnt accept cash or check then and there. However, he should have had a signed work order saying that the client is happy with the work that was completed. This would have been proof that the work was done to satisfaction and that he should be paid. This is great to have if the technician wants to take it to small claims court. There is also a psychological element of having something in writing since the client knows that it is all documented and it will be difficult to debate. Therefore there is less of a chance of ever needing to bring it to small claims since they know they are provably in the wrong.
In the same forum post, the technician said that he learned to not judge a book by its cover since the client looked fairly wealthy. He was in a nice neighbourhood with dual 28″ HDTV’s setup as monitors on the wall and a Quad Core system.
It is a not a good idea to assume that you will have no problems getting paid by wealthy customers. In fact, the most money I ever lost to a single client was the wealthiest one of them all. Unfortunately, this was a long time ago when I was first starting out so I didn’t have the right paperwork in place at the time either.
Another thing to keep in mind is that someone can be “wealthy” and “cheap” at the same time. In fact, many of them get there by keeping their money close to them and saving where ever possible – including negotiating the price with you.
Last but not least, this technician charged $50 USD for the job which is a good price for a beginner if it was hourly. However, it was a fixed price which is actually cheap. Remember, cheap prices attract cheap customers, even if they are the wealthy kind.
In conclusion, always provide value, only accept cash from new residential clients, have the right paperwork in place and don’t judged a book by a cover. If you follow all of this you would have significantly reduced your chances of not getting paid.

A Peek At Other Computer Technicians Workbenches

It doesn’t matter whether you work on 30 computers per day or just 1, a work bench of some something that almost every computer technician needs. In this article, we’ll take a look at the work benches of some of our forum members. Its a great way to get some inspiration for your own setup and even if you have already completely setup your workbench, its nice to see how others are doing the same thing differently.
So here we go:


C6Gunner:
C6Gunner tells us that his workshop is located in his houses mechanical room.
“It’s very cramped, but nonetheless functional. In the first pic you can see my workbench, and in the second, my utility table. I fabricated a short hose that I connect to the central vac port (blue thing) to clean computers.
The only drawback so far is that because my furnace is in that room, it gets pretty hot in the summer (my furnace runs all year round as it heats my water and my in-floor heating). To remediate that, I use a fan to get a breeze going.”

Chicky:
Chicky tells us that this is her work area when she is not onsite. The clean area is her side the other is her coworker. “He is a male so guess he has the excuse to be not so tidy”.

Chickys Computer Technician Workbench
Clickrights Computer Technician Workbench
CDavis:
This is CDavis’s desk which also doubles as his work area.




 Computers Computer Technician Work Bench
 Computers Computer Technician Work Bench
Computers Computer Technician Work Bench
 Computers Computer Technician Work Bench
 Computers Computer Technician Work Bench
PR Tech:
“We try to run our shop almost like a doctor’s office. It is pretty clean and neat. We get a lot of client comments on how nice the shop is kept. I think people appreciate that we are handling their equipment like it is our own.”
PRTechs Computer Technician Workbench
PRTechs Computer Technician Workbench
PRTechs Computer Technician Workbench
PRTechs Computer Technician Workbench
PRTechs Computer Technician Workbench
PRTechs Computer Technician Workbench
Graystar:
“I have been working out of my garage since fall 08. I dressed it out to make a good impression for clients who come here. it is really comfortable for me and I can have a few different machines cooking at the same time. (Love my pegboard)
I am thinking about taking a storefront in the next few weeks and will hope to pretty much duplicate what I have at home. ”
Graystars Computer Technician Workbench
Graystars Computer Technician Workbench
Graystars Computer Technician Workbench
Graystars Computer Technician Workbench

Learn to Fail Fast

I recently heard an interesting piece of business advice that really stuck with me. It stuck with me because it was something I always did, but I have just never heard it said like that.
That advice is “Learn to fail fast”.
Let me explain:


You are probably thinking “Why would I want to fail?”. No one wants to fail, but if you are going to fail you need to learn to do it quickly in order to get the data (results) that you can use to gradually improve.
No matter what you do, whether it is trying a new form of advertising or offering some kind of new deal. You need to get the results quickly so you know to either never do it again, or take what you learned and tweak it a little bit so that it does work.
A good example of this is Google Adwords. When you first setup Google Adwords advertising, you type in a bunch of computer related keywords that you hope customers will search for and after a few days, you will begin to see some results. Some of those keywords will work great, but the majority of them will probably work very poorly. Now you have the choice to either get rid of them completely, or see that they do have the potential to work well if you bid higher.
Even though the majority of them failed, at least you now have some data to go by.
I strongly believe that success is a series of failures. A huge amount of things didn’t work for me in my business. I spent a lot of money trying out various different forms of advertising that resulted no calls. However, gaining that information was invaluable because I simply learned what didnt work. After many advertising failures, a few little gems popped up that appeared worked well and as a result I increased my advertising in those areas trying similar variants.
After my first 6 months or so of advertising failures, I had weeded out the ineffective advertising and I was left with just about all of my advertising being effective.
I put my ads out, failed fast, analyzed the data, stopped doing what didn’t work and tried other forms of advertising until I found a winner. Learn to fail fast.

Learn to Fail Fast

I recently heard an interesting piece of business advice that really stuck with me. It stuck with me because it was something I always did, but I have just never heard it said like that.
That advice is “Learn to fail fast”.
Let me explain:


You are probably thinking “Why would I want to fail?”. No one wants to fail, but if you are going to fail you need to learn to do it quickly in order to get the data (results) that you can use to gradually improve.
No matter what you do, whether it is trying a new form of advertising or offering some kind of new deal. You need to get the results quickly so you know to either never do it again, or take what you learned and tweak it a little bit so that it does work.
A good example of this is Google Adwords. When you first setup Google Adwords advertising, you type in a bunch of computer related keywords that you hope customers will search for and after a few days, you will begin to see some results. Some of those keywords will work great, but the majority of them will probably work very poorly. Now you have the choice to either get rid of them completely, or see that they do have the potential to work well if you bid higher.
Even though the majority of them failed, at least you now have some data to go by.
I strongly believe that success is a series of failures. A huge amount of things didn’t work for me in my business. I spent a lot of money trying out various different forms of advertising that resulted no calls. However, gaining that information was invaluable because I simply learned what didnt work. After many advertising failures, a few little gems popped up that appeared worked well and as a result I increased my advertising in those areas trying similar variants.
After my first 6 months or so of advertising failures, I had weeded out the ineffective advertising and I was left with just about all of my advertising being effective.
I put my ads out, failed fast, analyzed the data, stopped doing what didn’t work and tried other forms of advertising until I found a winner. Learn to fail fast.

5 Ways To Show Your Client That You Are A Professional Computer Technician

They say that you shouldnt judge a book by its cover. Unfortunately, people do judge a book by its cover. They say that you have 7 seconds to make a first impression and the impression you will want to get across as a Computer Technician is that you are aProfessional Computer Technician.
Of course, you need to do professional work in order to actually be a professional computer technician. Unless you can get that message across to your client, then you are no different to their 16 year old cousin “who is good with computers” in their eyes.
Here are 5 important ways to show your client that you are a professional Computer Technician.

Personal Appearance
Obviously, the way you look as a person is a very important factor. If you are doing clean work such as sitting at desks rather than crawling under buildings laying cable, I recommend a long sleeved collared shirt with some dress pants and shoes. What you are carrying can also add to your credibility. My personal onsite computer technician gear consists of a black shoulder bag and a small laptop in a black carry case and it generally looks the part when I also wear a black collared suit shirt. I have heard of some technicians carrying a toolbox like you would expect to see a handyman with but I guess it is all about the type of image you are trying to get across. If you are consulting then a suited look would be better, if you are drilling holes in walls and laying cables then you might go for some nice work clothes.
A little embroidered logo on your shirt can go a long way towards your professional look and you can usually get a single shirt done for less than $40 at a local mall. If you have a few shirts you want embroidered, it would be a good idea to seek out a business that only does business to business since they will probably be cheaper than the retail location.
Another thing to keep in mind in regards to personal appearance is to be aware of what your car looks like as this can be an extension of your personal appearance. When I was first starting out, I had your typical teenage clunker car so I would park it out front of their neighbors house rather than in the clients driveway. If you have a nice car, feel free to park in a place where it can be seen as it helps build credibility and shows you are successful.
Advertising On Your Car
Advertising on your car is not only a great way to advertise, it can help you improve your overall professional look. Car advertising can be anything between having a few letters on your back window to a full blown car wraps. Full sized car wraps tend to turn the most heads as it makes you look like your business has a whole fleet of cars. Of course, they don’t come cheap.
If you are after some simple text lettering, you can get the stickers sent to you in the mail for around $20-50 USD using a site likeWebDecal.com (USA). If you want to go all out with the car wraps, I have heard of some technicians using CarWraps.net (USA).
Professionally Made Logo and Business Card
Having a professionally made logo and business card is an important factor in the overall professional look. It is the image that represents you and often people will even choose a technician over another based on their logo or business card. The reason why I say that you should have a professionally made logo and business card is because technicians like us tend to have an “I can figure it out” mind that wants to create our own business cards. However, we need to be careful as this can be like your clients 16 year old cousin thinking he can fix your clients computer because he is “good with computers”.
There is a website where you can have hundreds of designers presenting logo designs to you for around $200 to $300 USD. If you pay a little more money, they can also turn it into a business card for you. This place is called 99Designs.com and I have written an article about it in the past on how to make the most of it here.
I understand that some readers are starting their businesses with very little startup funds, so you should at least take advantage of Vistaprints free business card offer located here.
Website
A technician website tends to fall into the same category as the business cards. Computer Technicians are very capable with computers and we enjoy learning. Unfortunately this can result in some pretty bad websites.
Unless you have a web development background, I highly recommend that you dont create your own site from scratch. If you want to do it yourself and you know a little bit of HTML and how to use FTP then getting a pre-existing template and tweaking it is a good idea. If you know dont know how to design a website, change a logo or upload it to a webhost, I highly recommend you look at something likePodnutz’s Tech Website Builder. Its a great package supplying you with some website templates and step-by-step videos on how to change the content, logo and how get it online. You can also save 15% on the product if you use this link for Technibble readers only.
I also recommend that you get a domain name. They only cost $7.49 USD for a .COM with Godaddy and you can get them even cheaper at $6.89 if you use this link. As for hosting, I highly recommend Hostgator.
Paperwork
I have mentioned using paperwork as a way to look professional in the past. Asking a client to sign a work order with your logo printed up the top looks much more professional than “yeah, that’ll be $50…CASH ONLY”. The hobbyists on Craigslist just don’t use anything like this and its a great way to separate yourself from them and show your client you are the real deal.
There is a handful of other smaller items that build up the a whole professional image such as your email signature, your email address and even how clean your car is. Looking professional is a whole package and having just one of these letting you down can hurt your image.

How To Deal With Competition That Have Lower Prices

I was recently reading a thread on the Technibble forums where a technician posted about an interesting problem he had. Here is part of the post:
I’ve been reading a few threads where people are saying charge what your worth, make people pay for your skills etc.
My problem is this i’m only just starting out so I need to be competitive, but there are two or three local competitors (I live in a small market town in the UK) and they are only charging £20 p/h with free call outs. If I only charge that i’m going to struggle to make a living.
It is a fairly common problem that many Computer Technicians encounter, but it also has a fairly simple answer. This technician should charge what he believes he is worth and what he believes to be sustainable. He should not worry about the cheaper competition. Let me explain:

The forum member mentions that they live in a small market town in the UK, so we need to take into account that the cost of living is going to be lower than someone living in the city of London for example. However, even taking this into account, his competitions “£20 p/h with free call outs” is just not sustainable.
The competition may be making enough to cover the cost of petrol and to survive personally, but not enough for their business to survive and prosper. A business owner also needs to be making enough money to reinvest back into the business for things like insurance or advertising. The main reason why computer businesses fail is because they undercharge.
Many new computer businesses will drop their price to gain their first few clients and this is fine, but a factor worth considering is the perception of quality. For example, without knowing either technician, which technician do you think will do a better job? The one charging £20 or the one charging £40? Most people will say that the £40 technician will probably do a better job, even though they dont know either. They are basing that off the perception of quality.
By having higher prices, it can also lead to higher quality clients. By being the cheapest person in town, you are going to attract cheap clients and cheap clients generally expect you to do more work for less money.
Of course, you cant just charge higher prices without being able to back it up. You need to justify why you charge more. You need to act professional, look professional, do professional work and because of this, your customers will pay a premimum for a professional to work on their valuable PC containing their valuable data. Once you get a reputation for doing good work that is well worth the money, it wont matter what your price is compared to the other business.
I would like to give you a hypothetical example of what can happen between a business that follows this advice and a business whos prices are as cheap as possible.
Lets say that these two computer repair businesses started up next door to one other. One of them charges £20 per hour while the other one charges £45, both of them are starting with very little money.
The £20 p/h owner attracts people that are only looking for the cheapest repairs in town. The £45 p/h owner attracts people with a little more money and possibly other business owners. The cheaper guy may get more customers initially but as soon as he raises his prices, he may not be the cheapest technician in town anymore and we need to remember that his customers chose him because he was the cheapest. There is a good chance his clients will change their loyalties and seek out the cheapest technician yet again. The £20 technician may get lucky enough to become really busy but if he gets too busy, his quality and turn around times will drop.
Since his prices are so low he wont be able to take on any additional staff, he will possibly gain a bad reputation and guess where his clients are going to go? Right to the £45 guy that does great work for a reasonable price.
It wont just be the cheaper guys customers that the £45 technician will be getting, it will also be new customers since the cheaper guy now has a bad reputation for doing bad work.
After a while, the £45 business is making double the money the £20 business is making and doing only half of the work and because of this, he can afford to get insured and mention it on his new and improved advertising.
If you were a business looking for an IT guy in the local Yellow Pages and both of these businesses had ads side by side, would you choose the £45 guy who is insured for your business? or the £20 guy? Chances are you would choose the £45 guy. It seems the “safer” choice since the ad is all the information you have to go on.
Fast forward two years and you will probably either see the £20 guy with a bad reputation or out of business. The £45 guy would be a far stronger business because he is sustainable, is able to reinvest money back into the business and has a quality client base made up of businesses and people who will pay a good price for good work.

Do I need to be Qualified?

The big question for many young tech-heads looking to make something of themselves is do I need to be qualified. High schools pump it into their heads that they must get good grades and go onto a good University to work in the computer industry. Are they right? Read on.
So, do I need to be qualified? Well, that depends on what you want to do. If your goal is to climb up the corporate ladder and become the head technician for some large school like Technibble’s friend Robert Gail, then yes, you need to be qualified.
Unfortunately, many employment agencies use official qualifications as a way to filter out candidates. If you arent qualified then they dont forward your resume onto big businesses much to the annoyance of some techies who are highly experienced, but not qualified. So if you want to get noticed, get qualified.
However, if you have your own business (or plan to start one) then that is a totally different issue. In my 6 years of having my own business I have had only about 6 people ask me what my qualifications are. People aren’t going to buy computers from you because you have a A+ or MSCE certificate. Hell, most people dont even know what they are. They are going to buy computers from you because you showed up and sold it to them.
I am sure most of you have had a “professional” come to your house and hook up your internet, install a light fitting or fix your plumbing and you never asked him what his qualifications are, its enough that he arrives on time and gets the job done properly.
What does matter much more than any qualifications when you are dealing with the public is how you look. You may be unqualified and on your first day as a freelancer but if you look the part, they will think you are a pro. I personally go to jobs with neat short hair, tightly trimmed beard (I don’t shave it totally off because I look too young), collared work shirt, work pants and dress shoes. If I combine that with my technicians bag of goodies then I really look like I know what I am doing regardless of whether I actually do or not.
“Look professional and protect yourself at the same time”
The Computer Business Kit is a collection of sample business forms and documents that are needed in the computer business.
The Computer Business Kit Contains:
 Maintenance Sales Letter – To land those lucrative maintenance contracts with businesses
 Maintenance Contract – Once you have them, make it legal and protect yourself
 Maintenance Checklist – When you are on maintenance jobs, know what you need to do and keep a record of what has been done
 Work Order – Protect yourself, get it down on paper and have a record of any work done. Also, debt collectors need a work order in order to pursue any money for you. (3 different styles)
 Backup Checklist – Make sure your clients don’t forget what may need to be backed up before a format and protect yourself legally with its disclaimer.
 Engagement Form – Protect yourself with this information for your clients explaining to them that data can be lost while repairing a computer.
 Invoice Samples – You will be sending out a lot of these. (2 different styles)
 Quotation Sample – A spreadsheet for creating complete computer and parts quotes. It also defines what is covered under your warranties.
 Wireless Settings and Troubleshooting – Give your client a copy of what their wireless settings are. This form also has a short troubleshooting guide to prevent those “restart your modem and router and it’ll work” calls.
 Internet Settings – Write down your clients internet settings such as their username and password and avoid long calls on hold to their ISP.
 Computer Repair Work Log – Track how many hours you or your technicians work each week and how much money was earned.
 Payment Overdue Letter – Politely give them kick in the behind.
 Marketing Analysis – Keep this near your phone or front desk when you ask your client how they heard about you.
 Web Development Contract – Lock in the rules of engagement. You don’t want to be stuck making hundreds of proposed designs that they don’t like do you?
 Web Hosting Subscription Form – Once you have made some money by making their website, have a regular source of income by hosting it for them.
Who Should Invest in This Kit?
This kit is very good for:
  • Computer Repair Technicians
  • Computer Shop Owners doing Repair Work
This kit is not good for:
  • People selling solely over the internet
Samples
Here are samples of some of the forms included in the Business Kit:
Maintenance Contract
Maintenance Agreement
Engagement Form
Engagement Form
Work Order Sample
Work Order
Wireless Settings and Troubleshooting Form
Wireless LAN Settings

Computer Business Kit

“Look professional and protect yourself at the same time”
The Computer Business Kit is a collection of sample business forms and documents that are needed in the computer business.
The Computer Business Kit Contains:
 Maintenance Sales Letter – To land those lucrative maintenance contracts with businesses
 Maintenance Contract – Once you have them, make it legal and protect yourself
 Maintenance Checklist – When you are on maintenance jobs, know what you need to do and keep a record of what has been done
 Work Order – Protect yourself, get it down on paper and have a record of any work done. Also, debt collectors need a work order in order to pursue any money for you. (3 different styles)
 Backup Checklist – Make sure your clients don’t forget what may need to be backed up before a format and protect yourself legally with its disclaimer.
 Engagement Form – Protect yourself with this information for your clients explaining to them that data can be lost while repairing a computer.
 Invoice Samples – You will be sending out a lot of these. (2 different styles)
 Quotation Sample – A spreadsheet for creating complete computer and parts quotes. It also defines what is covered under your warranties.
 Wireless Settings and Troubleshooting – Give your client a copy of what their wireless settings are. This form also has a short troubleshooting guide to prevent those “restart your modem and router and it’ll work” calls.
 Internet Settings – Write down your clients internet settings such as their username and password and avoid long calls on hold to their ISP.
 Computer Repair Work Log – Track how many hours you or your technicians work each week and how much money was earned.
 Payment Overdue Letter – Politely give them kick in the behind.
 Marketing Analysis – Keep this near your phone or front desk when you ask your client how they heard about you.
 Web Development Contract – Lock in the rules of engagement. You don’t want to be stuck making hundreds of proposed designs that they don’t like do you?
 Web Hosting Subscription Form – Once you have made some money by making their website, have a regular source of income by hosting it for them.
Who Should Invest in This Kit?
This kit is very good for:
  • Computer Repair Technicians
  • Computer Shop Owners doing Repair Work
This kit is not good for:
  • People selling solely over the internet
Samples
Here are samples of some of the forms included in the Business Kit:
Maintenance Contract
Maintenance Agreement
Engagement Form
Engagement Form
Work Order Sample
Work Order
Wireless Settings and Troubleshooting Form
Wireless LAN Settings